Collaborations

Katy Perry joins forces with Gap to support Baby2Baby


26 10 2021

Katy Perry has partnered with fashion brand Gap for its Christmas 2021 campaign, ALL TOGETHER NOW, 'to underscore the importance of love, kindness, and acceptance'.

Perry is set to release her rendition of The Beatles' All You Need is Love as part of the campaign, and Gap will donate 73p for every stream of the track on Spotify, up to £72k, to children's charity Baby2Baby. The Never Really Over hitmaker commented 'Reimagining one of the most recognisable and emotional songs of our time with an iconic brand like Gap, having such a special and important message, has been a dream. And what better reason to partner than bringing people together to spread joy for the holidays and raise money for Baby2Baby, a charity that’s close to my heart. Children are our future. We need to lift kids and help them find their value, self-worth and self-respect'.

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